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Honda apologizes to the narcolepsy community for offensive ad

Representatives from Honda have contacted Narcolepsy Network to apologize for the “Synth and Seattlites” ad for the Honda Fit.  They have confirmed that the ad has been pulled and will not air. Thank you to our Board of Trustees Vice President Dr. Mark Patterson for starting this campaign, and to all of the NN supporters who contacted Honda directly to make your opinions known.

Honda’s response
In a series of ads for the 2015 Honda Fit, the company attempted to demonstrate how the Fit answers the needs of the customer in a very direct, yet humorous way. One ad in particular addressed narcolepsy in a manner that is insensitive. We have heard from those with the disorder and understand their concerns with our positioning of narcolepsy within the ad. To that end, Honda has pulled the ad from its YouTube channel and will not air the “Synth in Seattlites” ad with any reference to narcolepsy on television. We apologize to those who are living with and managing this disorder each day. Please know that Honda did not intend to hurt those affected by the condition.

 

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Date Created: June 23rd, 2014
Last Updated: June 23rd, 2014